art
art
art
director
director
director
&
&
&
designer
designer
designer
with
with
with
a keen
a keen
a keen
eye
eye
eye
for brand
for brand
for brand
identity,
identity,
identity,
research
research
research
and visual
and visual
storytelling
and
storytelling
visual
storytelling
featured works
2019-2025
featured works
2019-2025
project #1
2022
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Branding ISKRA: A New Playlist for Yandex Music
project #1
2022
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Branding ISKRA: A New Playlist for Yandex Music
project #2
2020
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Spotify’s Launch
in Russia
project #2
2020
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Spotify’s Launch
in Russia
project #6
2021
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Only you can listen
like you
project #6
2021
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Only you can listen
like you
project #5
2021
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Fly to Spotify Premium
project #5
2021
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Fly to Spotify Premium
project #3
2020
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The First Russian Artist on Times Square’s Billboard
project #3
2020
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The First Russian Artist on Times Square’s Billboard
project #4
2021
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Spotify Wrapped
project #4
2021
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Spotify Wrapped
project #1
2023
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PepsiCo’s Rockstar Relaunch Across Europe
project #1
2023
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PepsiCo’s Rockstar Relaunch Across Europe
project #1
project #1
yandex music
yandex music
2022
2022
Branding ISKRA:
A New Playlist for Yandex Music
Branding ISKRA:
A New Playlist for Yandex Music
Developing ISKRA’s identity, I transformed the concept of emerging artists into a bold, dynamic visual language. What started as a playlist grew into a full-scale project supporting young musicians, reaching millions and shaping the future of new talent.
Developing ISKRA’s identity, I transformed the concept of emerging artists into a bold, dynamic visual language. What started as a playlist grew into a full-scale project supporting young musicians, reaching millions and shaping the future of new talent.
client
yandex music
my role
art director, designer
challenge
rethink the concept of a playlist focused on young artists and offer a new naming, visual and copyright.
idea
the new iskras (sparks) are the future stars.
we saw a parallel between the artists in the playlist and spark. they are just beginning to ignite, yet they hold immense potential within them. this idea evolved into both a conceptual and visual identity.
project #2
project #2
spotify
spotify
2020
2020
Spotify’s Launch
in Russia
Spotify’s Launch
in Russia
In 2020, Spotify made one of its most successful market entries by expanding into Russia.
The launch project was a seamless blend of strategy and creativity. I was deeply involved in creating and designing extensive content across various formats, including OOH and digital.
This campaign not only resonated with the audience but also marked a significant milestone in Russia's music landscape. We redefined how music streaming represents itself through both listeners and artists.
In 2020, Spotify made one of its most successful market entries by expanding into Russia.
The launch project was a seamless blend of strategy and creativity. I was deeply involved in creating and designing extensive content across various formats, including OOH and digital.
This campaign not only resonated with the audience but also marked a significant milestone in Russia's music landscape. We redefined how music streaming represents itself through both listeners and artists.
client
spotify
my role
lead designer
challenge
to localize Spotify’s design within brand guidelines while ensuring global consistency.
idea
blending global identity with local culture.
the campaign incorporated references to the Russian music scene, local memes, and listener habits to make the brand more relatable and engaging. visually, I reinforced this idea with bold visuals and captivating animations that stood out in digital media and OOH advertising.
project #3
project #3
spotify
spotify
2020
2020
The First Russian Artist on Times Square’s Billboard
The First Russian Artist on Times Square’s Billboard
I was fortunate to develop the concept, design, and animation for a significant moment in music history.
In 2020, Tchaikovsky became the most-streamed Russian artist outside Russia, and Spotify celebrated with a Times Square billboard. The campaign received widespread media coverage, marking a major milestone.
I was fortunate to develop the concept, design, and animation for a significant moment in music history.
In 2020, Tchaikovsky became the most-streamed Russian artist outside Russia, and Spotify celebrated with a Times Square billboard. The campaign received widespread media coverage, marking a major milestone.
client
spotify
my role
lead designer
challenge
to create a standout design chosen among other design submissions, honor Tchaikovsky’s legacy, and find a rights-cleared image suited for the iconic billboard.
idea
to capture the magic of the holiday season, blending Tchaikovsky’s enchanting music with gratitude to listeners while also reminding the world of the great composer and his timeless works.
project #4
project #4
spotify
spotify
2021
2021
Spotify Wrapped
Spotify Wrapped
I led and worked on the designs for all of Spotify’s year-end campaigns with my team at KB-12. At the time, we didn’t know that Wrapped 2021 would be the last for Russia and several other countries we created campaigns for. That’s why I’m especially grateful to have contributed to making this campaign bold and successful.
I led and worked on the designs for all of Spotify’s year-end campaigns with my team at KB-12. At the time, we didn’t know that Wrapped 2021 would be the last for Russia and several other countries we created campaigns for. That’s why I’m especially grateful to have contributed to making this campaign bold and successful.
client
spotify
my role
art director, designer
challenge
to create a multi-stage campaign for the local market, cover over 20 Russian cities and neighboring countries with extensive OOH placements, and roll out a large-scale digital and social media campaign.
idea
to make Spotify Wrapped 2021 feel personal and culturally relevant by transforming listening habits into bold, playful visuals. the campaign combined Spotify’s global identity with local insights, ensuring a strong presence across OOH, digital, and social media.
project #5
project #5
spotify
spotify
2021
2021
Fly to Spotify Premium
Fly to Spotify Premium
During the usual back to school/back to work season, my copywriter and I wanted to stand out by tapping into a cultural insight deeply familiar to the local audience. That’s how the idea for this Spotify Premium campaign was born. As the art director, I developed the visual concept, created a series of bird characters with illustrators, and oversaw the full production — from key visuals to influencer merch.
During the usual back to school/back to work season, my copywriter and I wanted to stand out by tapping into a cultural insight deeply familiar to the local audience. That’s how the idea for this Spotify Premium campaign was born. As the art director, I developed the visual concept, created a series of bird characters with illustrators, and oversaw the full production — from key visuals to influencer merch.
client
spotify
my role
art director
challenge
to led the fast production of 20+ illustrated and animated bird characters, capturing the seasonal mood with a local twist.
idea
to reimagine the image of migrating birds — a symbol rooted in Russian childhood and poetry — as playful characters who didn’t want to leave, but chose to stay for the Spotify Premium offer. the campaign included social ads, in-app, multiple creative waves and a sustainable bird feeder gift pack sent to artists and influencers.
project #6
project #6
spotify
spotify
2021
2021
Spotify: Only you can listen like you
Only you can listen like you
Bringing a global campaign to life locally is never just about language. As Art Director for Spotify’s Only You in Russia, I shaped the entire visual direction of the campaign — from developing over 50 designs with local artists to adapting more than 100 formats across digital and OOH. I also defined the look and feel of two TV commercials directed by Felix Umarov, turning listening insights into clear, visual narratives.
Bringing a global campaign to life locally is never just about language. As Art Director for Spotify’s Only You in Russia, I shaped the entire visual direction of the campaign — from developing over 50 designs to adapting more than 100 formats across digital and OOH. I also defined the look and feel of two TV commercials, turning listening insights into bold, visual storytelling.
client
spotify
my role
art director
challenge
the main challenge was to translate a global concept into something culturally relevant and emotionally resonant for a Russian audience — without losing its creative energy or visual diversity.
idea
everyone’s music taste is unique — only you might listen to The Weeknd on a Monday and queue up Britney Spears right after jamming to Fred again..
we built the campaign around this insight, celebrating personal listening habits across digital, TV and out-of-home formats.
project #7
project #7
pepsico
pepsico
2023
2023
PepsiCo’s Rockstar Relaunch Across Europe
PepsiCo relaunched Rockstar’s brand platform in the UK, France, Germany, and Poland, bringing fresh energy to the European market with a bold new concept: Rockstar transforms dull moments into high-energy fun.
PepsiCo relaunched Rockstar’s brand platform in the UK, France, Germany, and Poland, bringing fresh energy to the European market with a bold new concept: Rockstar transforms dull moments into high-energy fun.
client
pepsico
my role
art director
challenge
to communicate Rockstar’s new positioning across multiple markets through dynamic, engaging content that felt native to modern audiences.
idea
we brought the concept to life with six fast-paced, TikTok-style commercials, capturing the shift from boring self to energized Rockstar mode. as art director in a creative duo, I ensured brand consistency while overseeing briefing, director selection, styling, color grading. the result: snackable, high-quality content that seamlessly blended into social feeds.
profile
profile
about
about
–
about
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want to see more
projects? let's connect!
want to see more
projects? let's connect!
want to see more
projects? let's connect!
Hey there, I'm Anna!
I’ve spent the past 8+ years working in advertising, branding and marketing communications. Along the way, I’ve combined research skills with a strong visual sense to create design solutions that engage people and help businesses grow.
Over the years, I’ve worked on campaigns recognized by EFFIE, Silver Mercury, Red Apple, and other industry awards. But what matters most to me is the impact good design can have — whether it’s changing how something is perceived, solving a real problem or simply making someone’s day a little better.
I value teams where creativity is respected, people inspire each other and the work feels meaningful.
Currently living between Italy and Russia, with flexibility for relocation.
Hey there, I'm Anna!
I’ve spent the past 8+ years working in advertising, branding and marketing communications. Along the way, I’ve combined research skills with a strong visual sense to create design solutions that engage people and help businesses grow.
Over the years, I’ve worked on campaigns recognized by EFFIE, Silver Mercury, Red Apple, and other industry awards. But what matters most to me is the impact good design can have — whether it’s changing how something is perceived, solving a real problem or simply making someone’s day a little better.
I value teams where creativity is respected, people inspire each other and the work feels meaningful.
Currently living between Italy and Russia, with flexibility for relocation.